{"id":3404,"date":"2025-03-13T16:52:43","date_gmt":"2025-03-13T15:52:43","guid":{"rendered":"https:\/\/carmenduran.com\/?post_type=casos-de-exito&#038;p=3404"},"modified":"2025-03-13T16:56:33","modified_gmt":"2025-03-13T15:56:33","slug":"estrategia-pr-bucefalo-gestion","status":"publish","type":"casos-de-exito","link":"https:\/\/carmenduran.com\/en\/casos-de-exito\/estrategia-pr-bucefalo-gestion\/","title":{"rendered":"Estrategia de PR para Buc\u00e9falo Gesti\u00f3n"},"content":{"rendered":"<p>En Carmen Dur\u00e1n Comunicaci\u00f3n, hemos liderado la estrategia de comunicaci\u00f3n y relaciones p\u00fablicas para Buc\u00e9falo Gesti\u00f3n, obteniendo un impacto medi\u00e1tico excepcional con la presentaci\u00f3n de su promoci\u00f3n de 167 viviendas de protecci\u00f3n oficial (VPO) en M\u00e1laga.<\/p>\n<ul>\n<li><strong data-start=\"539\" data-end=\"568\">Audiencia total alcanzada<\/strong>: M\u00e1s de <strong data-start=\"577\" data-end=\"594\">10,4 millones<\/strong> de personas.<\/li>\n<li><strong data-start=\"613\" data-end=\"644\">Valor publicitario estimado<\/strong>: M\u00e1s de <strong data-start=\"653\" data-end=\"669\">39.600 euros<\/strong>.<\/li>\n<li><strong data-start=\"676\" data-end=\"699\">Cobertura medi\u00e1tica<\/strong>: <strong data-start=\"701\" data-end=\"721\">19 publicaciones<\/strong> en prensa escrita y digital.<\/li>\n<li><strong data-start=\"756\" data-end=\"778\" data-is-only-node=\"\">Principales medios<\/strong>: El Economista, La Raz\u00f3n, M\u00e1laga Hoy, La Opini\u00f3n de M\u00e1laga, Cadena SER, El Espa\u00f1ol, MSN Espa\u00f1a, Onda Cero, entre otros.<\/li>\n<\/ul>\n<h2>Claves del \u00e9xito en la estrategia de PR<\/h2>\n<ul>\n<li><strong data-start=\"955\" data-end=\"987\">Notas de prensa estrat\u00e9gicas<\/strong>: Dise\u00f1adas para captar la atenci\u00f3n de medios de referencia en el sector inmobiliario y econ\u00f3mico.<\/li>\n<li><strong data-start=\"1090\" data-end=\"1119\">Cobertura multiplataforma<\/strong>: Prensa escrita, digital y radio, asegurando una difusi\u00f3n masiva y transversal.I<\/li>\n<li><strong data-start=\"1204\" data-end=\"1240\">Inter\u00e9s continuado en la noticia<\/strong>: Tras la difusi\u00f3n inicial, diversos medios han seguido solicitando entrevistas y datos sobre el proceso de adjudicaci\u00f3n de las VPO.<\/li>\n<\/ul>\n<p>La campa\u00f1a ha posicionado a Buc\u00e9falo Gesti\u00f3n como un actor clave en la promoci\u00f3n de vivienda protegida en la Costa del Sol, consolidando su imagen y generando confianza en el mercado.<\/p>\n","protected":false},"featured_media":3363,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false},"categorias-casos-de-exito":[14],"class_list":["post-3404","casos-de-exito","type-casos-de-exito","status-publish","format-standard","has-post-thumbnail","categorias-casos-de-exito-comunicacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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